Immersive Design – La Grande Bellezza @ Noaptea Birourilor de Arhitectura

 

 

IMMERSIVE DESIGN EXPERIENCE

Te invităm într-un tur al cladirii din Calea Victoriei 147, unul dintre cele mai recente proiecte ale Picktwo Studio – La Grande Bellezza. Designul este inspirat de filmul La Grande Bellezza din 2013, regizat de Paolo Sorrentino. Clădirea în care se află restaurantul este imaginată ca fiind casa lui Gep Gambardella – personajul principal al filmului. Fiecare cameră este un capitol din povestea lui, o întâlnire sau o amintire.

Turul immersiv presupune descoperirea celor 8 cartonașe distincte, câte unul pentru fiecare cameră, care spun povestea spațiului respectiv. Pe fiecare cartonaș vei găsi un cod QR care duce către o scenă semnificativă din film.

Este ca și cum ai vizita un muzeu în ritmul tău. Pentru o experiență completă, îți recomandăm să ai la tine o pereche de căști.

Senza passione è tutto inutile.

 

 

IL VIAGGIO

Major International Awards

• Academy Awards (Oscars) – 2014 – Best Foreign Language Film (Italy)
• Golden Globe Awards – 2014 – Best Foreign Language Film
• BAFTA Awards – 2014 – Best Film Not in the English Language
• European Film Awards – 2013 – Best Film, Best Director, Best Actor, Best Editor

 

THE STAGE OF OUR LIVES

This is where the show begins. The DJ plays, the stage beckons, and we dance—not always knowing why. Roles shift, masks shimmer, and beneath it all lies the quiet question: is this who we really are, or just the part we’ve been playing?

 

 

NOT A DANCING ROOM

This room is a metaphor for the emptiness behind the spectacle. It’s not a dance hall – it’s a hall of social mirrors.

 

DEMOCRATIC BAR

A bar for everyone. Or for no one. Here, status dissolves in spirits, and names fade behind the music. Behind the glasses, we all drink from the same nostalgia — of lost nights, fleeting youth, and the comfort of collective forgetting.

 

 

GEP‘S LIVING ROOM

This room is a quiet stage — elegant, melancholic, and suspended in time. Every object is curated, every detail whispers of taste and restraint, yet something is missing. A void behind the velvet chairs and framed art.

 

 

GEP’S DRESSING ROOM

This is a room about appearance and identity. Gep changes clothes like roles. Don’t we all?

 

GEP’S BEDROOM

This is no longer about the social. It’s about meaning. A place where beauty is no longer aesthetic, but memory and absence. In silence, you find what you searched for in all the noise below.

FINAL SCENE

It always ends like this — with death. But first, there was life. Hidden beneath the blah, blah, blah, blah, blah. Everything is buried under chatter and noise — silence and feeling, emotion and fear, the rare, fleeting glimpses of beauty, and then the wretched squalor and the miserable man.

 

After all, it’s just a trick. Yes, it’s all just a trick.